https://designedbycos.com/graphic-design-projects daily 0.75 2025-10-11 https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1583630996450-ZI74INAZQZW21MKV481O/Jetsetter_00.jpg Graphic Design Projects - Graco Jetsetter 2 Art Direction | Branding | UI | Package Design Graco Jetsetter 2 is a compact stroller that required a campaign to stimulate conversation and generate marketing for the product. Initial development started with a revised NeedScope to define the correct audience and simplify the communication. It required expanding the collateral and timeline successfully to bring awareness to the product. The process was complied into a 8 month launch campaign. Collateral was created to address marketing requirements such as packaging, trade end-cap, advertising, look book, ecommerce product page with landing detail page, billboards and social media. https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1583636161173-Y28EOXRQUX1I8V262QIW/Safe-Seat-Advanced_00.jpg Graphic Design Projects - Graco Safe Seat Advanced Art Direction | Branding | Identity Innovation safety protocol from Graco that pushes car seat testing with more safety innovations than Safe Seat Engineering to ensure parents Graco car seats are safe products. Two months of research and development of a new identity was essential to market these new safety measures to consumers. The final concept incorporated a clever solutions on how the identity expresses protection and comfort. https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1583689298890-8TNWXGJRU1U5L97KGJAD/Elkay-Price-Guide_00.jpg Graphic Design Projects - Elkay Advertisements Art Direction | Branding | Print Media Elkay advertisements are created as a contemporary approach towards future marketing solutions. The designs explored how to incorporate current graphic design trends and think outside the plumbing industry despite limited resources available. Two campaign stories highlight the product features or overall brand messaging through design, imagery and copy. https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1583683425301-34KZ7FPX4XZ38RZDYCAT/Elkay-Price-Guide_00.jpg Graphic Design Projects - Elkay Price Guide Art Direction | Branding | Print Media | Production The guide is designed to display new prices for sinks/faucet products in the commercial sector of the business. The previous price guide iterations were data driven with a rigid layout, featuring three products per page and printed in vast volumes. The strict structure resulted in over 600 pages, huge print costs and unnecessary waste. The solution was to redesign the catalog from the ground up to reduce to 425 pages, decreased print costs by ten percent and reinforce Elkay branding. The results engage viewers with a shopper-friendly, legible and organized catalog. https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1583755373633-562BKQGCOUAWKZQQC71P/Elkay-Ad_00.jpg Graphic Design Projects - UGG Backroom Posters Art Direction | Branding | Print Media Development expanded on the visual style and presentation of new UGG branding initiatives. Past posters contained large amounts of content that was hard to decipher. Posters were created with easy navigation of new products for retail associates and managers’ training practices and communicating to new consumers. The solution captures the essence of the products so it’s easier to read and educate at-a-glance. https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1583755400526-6WSCCTG07VS7WD377L25/UGG-Care-Kit-Packaging_00.jpg Graphic Design Projects - UGG Care & Cleaning Kit Art Direction | Branding | Package Design The packaging was redesigned from the ground up to reflect the overall look of an evolving transition of the UGG brand. The typography exploration involved stepping out of the brand to push for innovation. The design was contemporary and sported grey color to keep the packaging uniform, minimal and increase legibility. A numbering system was adapted for hierarchy across the product range, with it’s purpose to publicize to consumers that there are additional items to purchase to complete the collection. https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1587448710310-UTKDAAAP95RHE00OQ09Y/image-asset.jpeg Graphic Design Projects - Level. Identity Branding Art Direction | Identity | Branding Level is a software creative company that strives to approach problem-solving in a systematic way. The philosophy is interpreted as an open maze with many exits. You’ll find innovative solutions no matter where you are in the design process. The challenge was creating a brand identity that captures the essence of Level symbolically. A color palette, typography, and other branding choices were extremely important to convey the Level’s passion for design intellect, freshness, and energy. https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1609750330849-N8WX5L4DBTSCL6GJ9109/image-asset.jpeg Graphic Design Projects - Elkay Social Media Ads Art Direction | Photography | Digital Media Elkay Crosstown and Elkay Quartz sinks were a part of a summer product launch. The challenge was creating a social media strategy utilizing a limited photography shot list and advertising budget. The solution was a social media schedule that visually demonstrated features, benefits, miscellaneous examples, practical and overall experiences compared to the competition for a three months duration. https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1609438036162-LRC9WRDEEL868N4L0M4D/image-asset.jpeg Graphic Design Projects - Perrigo Product Detail Pages Art Direction | Photography | Digital Media Perrigo and Amazon partnered to add OTC pharmaceutical products called GoodSense onto Amazon’s e-commerce storefront. Amazon requested A+ detail landing pages for each SKU as more information about a product resulted in more conversions. The project required an organized SKU rollout that would be developed ahead of time and published on-time for any contingencies with cross-functional partners. The art direction was strongly utilized by developing copy, photography, and graphics to create a first-person perspective story for all products. https://designedbycos.com/ux-design-projects daily 1.0 2025-10-19 https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1588537598485-OTF7OARP9OQLRX06JFUH/image-asset.jpeg UX Design Projects - Level. Auto OS Application Art Direction | UX | UI | Digital Media Auto OS is an infotainment operating system that makes navigation convenient and applications easy to use by connecting your smartphone to your vehicle. The idea originated from the difficultly of using a variety of different infotainment operating systems from auto and mobile manufacturers. The pros and cons of each operating system were apparent toward finding the best navigation system users may benefit when using their vehicles. The goal is to make the user’s trips more enjoyable without being distracted with infotainment issues. Profiles/Home, Audio, Phone, Navigation, and Settings are the breakdowns of Auto OS. https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1583755341233-FOPNY46P3KCT0W1F06D5/novel-final.jpg UX Design Projects - CartDash Mobile Application UX | Art Direction | Branding | Digital Media CartDash is a mobile application that strives to make ‘brick and mortar’ shopping experience as seamless as online stores. The idea originated from AR/VR experimentation where you are immersed in a virtual world disguised as your local store. The idea evolved into a three step mobile application process to complete your transactions: check-in, shopping, and checkout. The design process was simplified by addressing the three main pain points below to unify the online and ‘brick and mortar’ stores together. https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1611089310160-M8TOFCD4MDQMJ33C9PV2/IMAGE_Sage_00.jpg UX Design Projects - Sage Interactive Application Art Direction | UX | UI | Digital Media Sage Interactive Application originally started as Project Sage. A five-day design sprint initiative to take an empathetic look at the driving experience with an automobile manufacturer. The goal was to identify a user problem and create a cohesive, cross-platform interactive solution. The following touchpoints were integrated into many platforms: in-vehicle displays and controls, mobile applications, voice interactions, and IoT. https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1760818362370-07K3VIMGWWM7YPHD6GE8/image-asset.jpeg UX Design Projects - PLP Color Swatches Optimization Enhancing product discoverability and user confidence through research-driven iteration. https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1760816920043-UF3A24SR0K2WFYG6PIT4/PlaceholderImage.jpg UX Design Projects - Footwear Accessibility Audit Auditing digital experiences against WCAG 2.1 AA standards https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1760815402256-O1CROH5S6NIEKUVMWFZX/PlaceholderImage.jpg UX Design Projects - Activewear Accessibility Audit Auditing digital experiences against WCAG 2.1 AA standards https://images.squarespace-cdn.com/content/v1/58cf20b65016e1223089bfb0/1760823533391-4MNHE6S0LYKX0OBO706P/Screenshot+2025-10-10+at+3.54.39%E2%80%AFPM.png UX Design Projects - Email Sign-Up Pop-Up Optimization Balancing visibility and user experience to drive engagement.