Art Direction | Branding | Print Media | Production
The guide is designed to display new prices for sinks/faucet products in the commercial sector of the business. The previous price guide iterations were data driven with a rigid layout, featuring three products per page and printed in vast volumes. The strict structure resulted in over 600 pages, huge print costs and unnecessary waste. The solution was to redesign the catalog from the ground up to reduce to 425 pages, decreased print costs by ten percent and reinforce Elkay branding. The results engage viewers with a shopper-friendly, legible and organized catalog.