Art Direction | Photography | Digital Media
Perrigo and Amazon partnered to add OTC pharmaceutical products called GoodSense onto Amazon’s e-commerce storefront. Amazon requested A+ detail landing pages for each SKU as more information about a product resulted in more conversions. The project required an organized SKU rollout that would be developed ahead of time and published on-time for any contingencies with cross-functional partners. The art direction was strongly utilized by developing copy, photography, and graphics to create a first-person perspective story for all products.