Art Direction | Branding | Package Design
The packaging was redesigned from the ground up to reflect the overall look of an evolving transition of the UGG brand. The typography exploration involved stepping out of the brand to push for innovation. The design was contemporary and sported grey color to keep the packaging uniform, minimal and increase legibility. A numbering system was adapted for hierarchy across the product range, with it’s purpose to publicize to consumers that there are additional items to purchase to complete the collection.