Art Direction | Identity | Branding
Level is a software creative company that strives to approach problem-solving in a systematic way. The philosophy is interpreted as an open maze with many exits. You’ll find innovative solutions no matter where you are in the design process. The challenge was creating a brand identity that captures the essence of Level symbolically. A color palette, typography, and other branding choices were extremely important to convey the Level’s passion for design intellect, freshness, and energy.
You imagine being stuck in a maze or any other problems that relate to yourself. How do you figure out a route or strategy that leads you to many solutions? The inspiration for that question is the key to solving the logo. The idea of using the abstract maze represents the joy of exploring, approaching intellectual problems, and providing a fresh look of ideas.