Art Direction | Branding | Print Media
Development expanded on the visual style and presentation of new UGG branding initiatives. Past posters contained large amounts of content that was hard to decipher. Posters were created with easy navigation of new products for retail associates and managers’ training practices and communicating to new consumers. The solution captures the essence of the products so it’s easier to read and educate at-a-glance.
The posters were designed to separate the large amount of information into genders which contained the latest products for that season. Typography and visual system exploration resulted with organized and effective layout that represents the products at-a-glance.
The posters are a realization over many previous iterations. As design lead, discussion were made with project managers to develop a new content strategy to create effective layout based on retail associates and managers' feedback. The amount of information was reduced further to view at-a-glance, create legibility and highlight the selling features to convert consumers.