Art Direction | Branding | Identity
Innovation safety protocol from Graco that pushes car seat testing with more safety innovations than Safe Seat Engineering to ensure parents Graco car seats are safe products. Two months of research and development of a new identity was essential to market these new safety measures to consumers. The final concept incorporated a clever solutions on how the identity expresses protection and comfort.
Development continued after the creation of the identity. The challenge was to make the new information accessible and legible on the carton. The result was redesigning the layout of the carton using the current Graco brand assets. The layout is structured with informational hierarchy and incorporates the Safe Seat Advanced identity with additional copy associated with those features.